Most reputation services are standalone software or a monthly report. We treat reviews as one link in the path from a search, to a call, to a customer, and manage the whole path.
That shows up in how the work is built. Your Google profile, your website and your review process are planned around the same services and the same words customers use. Review requests go out by text through our SMS and text marketing, when the customer is most likely to respond. Replies and monitoring don't depend on someone remembering to check.
And because we also handle messaging and follow-up, a person who finds you through a great review doesn't hit an unanswered phone. You get one team instead of a review tool, a marketing vendor and a separate answering service. Reputation is one part of our wider internet marketing services.